| Generally, the most successful video wares invariably have a natural appearance - the sequences appear to come at you spontaneously but as anybody who has ever been employed on a professional video project can tell you, it requires great expertise to acquire the feel of spontaneousness. Experience teaches that most issues encountered during the creation of video wares are made by bad planning-or a complete lack of planning. You've in all likelihood seen the short videos that cisco.com is utilizing in its campaign to boost the "human network". In one of the more haunting videos, a child named Myles trips the light fantastic in his kitchen and an older male, probably his large brother, places a camera telephone at Myles and says, "Do something cool". Myles executes some acceptable dance steps as the spot shows individuals all over the earth watching the 30-second video on their cellular phones and computers. Finally we watch a kid, about the same age as Myles, in a jammed street and he looks up in reverence at the large screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video and what makes it excellent is that everything that goes on in it looks so unscripted but whenever this occurs, you can be sure that good deal of careful planning went into those 30 seconds. I hope you get the chance to watch this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are considering creating your first video product, you can learn a great deal from analyzing spots like the Myles video. If you're serious about producing video wares for sale on the Net, one of the best things you can do to learn how to design and produce good material is to consciously study and take apart your favourite videos. If you have it in your blood to create video merchandise, I'm certain this is something you've already been doing. If you're just starting to think about how to create your first product, develop the habit of following your favourite videos from a different point of view. You're no longer a consumer of video wares-now you must view as a manufacturer or broadcaster would view. When something works, always ask yourself why it works and when something flops, ask yourself why it didn't work. Before we depart from Myles and his road to Times Square, the first thing you should do is plan a 30-second video product but, approach the project as gravely as if you were doing it for hire. Shoot it with your camera phone-or with somebody else's camera phone if you don't have one-and do it for the purpose of posting it on YouTube or any of the other video sharing internet sites but, the essential thing is to get cracking. When you think about how simple it is to get weaving as a creator and publisher of video products, you can't afford not to take advantage of the power of video to drive traffic to your website or web log. With a little practice you'll soon be trading quality video merchandise on the World Wide Web.
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